Wednesday, September 05, 2007

Unfair UK iPod Prices

http://www.dur.ac.uk/michael.smith/blog/itouch.jpgI was very pleased to see the brilliant new range of iPods released today by Apple. An added bonus was that the prices seemed brilliant. Only $399 for the 16GB iTouch! Well worth £200 of anyones money.

After the keynote I checked the Apple Store and the prices weren't even close to the ones quoted by Jobs. Below is a summary of the US and UK prices.




US Price
UK Price
Difference



In DollarsIn SterlingIn DollarsIn Sterling%


Shuffle$79£39$98.75£4925%


Nano 4gb$149£74$199.52£9934%


Nano 8gb$199£99$259.99£12931%


Classic 80gb$249£124$320.45£15929%


Classic 160gb$349£173$461.53£22932%


itouch 8gb$299£148$401.06£19934%


itouch 16gb$399£198$542.14£26936%


It really doesn't seem fair to me that the exact same product in the US will cost 36% less than in the UK. Sure you can claim it needs to be delivered but that doesn't cost £69, as Jobs kept pointing out, they are tiny!

The prices in Continental Europe are even worse. Once again I'm going to be fleeced for not being American!

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